Monday, March 22, 2021

Customer Case Study: redONE re-imagining mobile plan subscription experience with e-KYC powered customer self-service registration

Client: redONE Network Sdn Bhd
Project: redONE Online

Multi-channel e-KYC
3 months from canvas to deployment

redONE is the first postpaid Mobile Virtual Network Operator (MVNO) in Malaysia. redONE was established in 2012, and it achieved the milestone of 1 million postpaid subscribers in 2018. A large part of its success is attributed to the unique and hyper-local sales agent and advisor network. Innov8tif has been serving redONE as a technology partner since 2014, by enabling redONE’s sales agents with a paperless mobile sales platform. The entire process from customer identity verification to confirmation and activation of mobile plan subscription, is done over-the-air in real-time from the agent's mobile tablet.

When the COVID-19 pandemic outbreak hit Malaysia with a nationwide lockdown, many businesses were experiencing a big impact on business model continuity. redONE was not an exception as the value proposition of face-to-face agent-customer relationship was going through testing moments. Great products to offer, strong network of sales representatives, but the non-face-to-face customer ID verification was a missing puzzle. 

By implementing Innov8tif’s AI-based e-KYC (electronic know-your-customer) technology, it complements the offline-to-online strategy, offering a multi-channel and self-service customer registration experience. A simple gesture of QR code scanning is all it takes for a customer to be led to some guided steps, from capturing identity document image to verifying selfie photo. The entire subscription registration and activation process remains as paperless as it could be. 

“We have established a trusted relationship with Innov8tif over the years, starting from the days when Innov8tif helped us to digitise our sales channel. And now moving forward to new customer-facing channels when our business continues to grow and adapt to the evolving landscape, we know that Innov8tif always has our back,” Farid Yunus, Group CEO of redONE Network Sdn Bhd.

Why redONE chose Innov8tif:

Capability to support self-service e-KYC without mandatory mobile app installation
Compliance with regulator’s ID verification requirements
Win-win commercial model

Link to redONE Online registration demo video
Click on the thumbnail to access demo video

Thursday, March 18, 2021

Innov8tif wins Best Innovation Award at Star Outstanding Business Awards (SOBA) 2020

 Innov8tif celebrates the 10th anniversary with a recognition for its AI innovation.

Kuala Lumpur, Malaysia, 18 March 2021 — Innov8tif Solutions Sdn. Bhd. (Innov8tif), the AI company offering identity assurance technologies founded in 2011, has won Platinum Award for Best Innovation at Star Outstanding Business Awards (SOBA) 2020 under the category for companies with sales turnover up to RM25 million. The awards ceremony was held at One World Hotel Malaysia on 17th March 2021.

SOBA 2020 is organised by Star Media Group Berhad, endorsed by the Ministry of International Trade and Industry, supported by Bursa Malaysia and audited by BDO Malaysia. SOBA seeks to inspire and encourage local businesses to promote Malaysia and showcase its products and services to the world.

Innov8tif’s core product – EMAS™ eKYC, is a digital ID verification technology to support e-KYC (electronic know-your-customer) process and identity fraud management for 24/7 businesses. Its sole objective is to ensure the applicant is who they claim to be to a stated level of confidence prior to transaction dealing with businesses, as well as to improve quality of customer identity-proofing data. EMAS™ eKYC is backed by several patent-pending document authentication algorithms. 

“We are grateful for great support from all our customers, employees and business partners, over a decade of our journey. Without your support, we will not be able to win this award,” said George Lee, Innov8tif’s CEO. “SOBA has always been recognised as an avenue to help SMEs measure its competitiveness against the best in Malaysia. We thank SOBA for the gracious recognition of our team’s innovation. Being a recipient of this award motivates Innov8tif even further to pursue greater accomplishments in its regional business expansion plans.”

Today, Innov8tif has acquired a proven track record with clientele from all the ten Southeast Asian countries. EMAS™ eKYC is already serving digital identity verification needs of ten telecommunication service providers, and more than twenty other customers from the banking, financial services, insurance, and digital signing industries. Accelerated by evolving customer interfacing landscape to digital touch point and low-touch channel, EMAS™ eKYC innovations have benefited from the timely market demand.

From left: Law Tien Soon the COO, Soh Peng Nam the CFO, George Lee the CEO, and Joe Seah the Chief Commercial Officer

Wednesday, March 10, 2021

Agmo Studio Selects Innov8tif’s EMAS™ eKYC for Remote Customer Onboarding

Malaysia’s top software development firm to incorporate AI-based digital identity verification solutions to improve user experience.

Kuala Lumpur, Malaysia, 10 March 2021 — Innov8tif Solutions Sdn. Bhd. (Innov8tif), the AI company offering digital identity verification technologies, announces a new partnership with Agmo Studio Sdn. Bhd., a multi-award winning software solution provider that offers Mobile + Blockchain + Web solutions to corporate and government agencies. Agmo Studio will promote implementation of EMAS™ eKYC into its mobile app solutions to create a seamless and secure digital onboarding experience. 

EMAS™ eKYC is a digital ID verification technology to support e-KYC (electronic know-your-customer) process and identity fraud management for 24/7 businesses. Its sole objective is to ensure the applicant is who they claim to be to a stated level of confidence prior to transaction dealing with businesses, as well as to improve quality of customer identity-proofing data. According to a study, 74% of the customers switch brands if they find the customer onboarding process complex.

“We are excited to partner with Innov8tif,” said Tan Aik Keong (AK), Agmo Studio CEO. “As it’s clear that many of our customers are looking for an e-KYC integration that offers a smooth and simple onboarding journey to their products, we believe our partnership with Innov8tif will be able to fulfil customers' needs.”

Tuesday, March 9, 2021

Innov8tif Solutions Receives Quality in Business Certification

Innov8tif, the AI company offering digital identity verification technologies, has obtained the second quality systems certification in 2021. 

Kuala Lumpur, Malaysia, 9 March 2021 — Innov8tif Solutions Sdn. Bhd. (‘Innov8tif’) is proud to announce that it has been awarded the Quality in Business Certification from the International Trade Council (‘ITC’). As a global peak-body Chamber of Commerce, the ITC offers independent certifications that show an organization’s adherence to global best business practices as benchmarked against the ITC’s Quality in Business Standard. 

To receive certification, Innov8tif passed a stringent and comprehensive audit covering 16 key sectors, 96 core criteria and 249 compliance indicators.

To maintain the Quality in Business Certification and to ensure the public of the continued quality of our brand, Innov8tif has agreed to the ITC certification requirements, which include audits of our facilities and products at any stage. This certification is not mandated by any regulatory agency, but was sought out voluntarily because of Innov8tif’s commitment to continued quality and the satisfaction of our customers.

“We are committed to continuous improvements and prioritisation in quality of service,” said Tiensoon Law, Innov8tif’s COO. 

“Earlier this year, our ISMS (information security management system) framework has been certified for conformance to ISO/IEC 27001:2013 standards. It was a great start, but it is only the beginning to an ongoing journey in the adoption of global best practices. Through the ITC’s assessment process, we took the opportunity to also reflect on some self-realisation of areas where we can do better in the future, such as ESG-related aspects.”

Quality in Business Certification by International Trade Council

About the International Trade Council

The International Trade Council is a 64-year-old peak body Chamber of Commerce representing government export agencies, chambers of commerce, industry associations and businesses from 176 countries. To learn more about the International Trade Council please visit To learn more about the Quality in Business Certification please visit

Thursday, March 4, 2021

6 Ways Digital Adoption can Reduce Business Operating Costs

In the twenty-first century, effective record management means digitizing and automating procedures. However, not all organizations are on board with this. Most are still using traditional business processes, but by implementing a digital document management approach instead, there are several ways you can cut operating costs.

Although digital solutions and services are a more effective way to run a company, the day-to-day expenses facing SMEs can also be minimized. Hard work is worth the reward of running your own company and being able to make money. However, making a company profitable is not a straightforward deal. Owners must expand all the resources at their disposal, and smartly use every hour and every dollar wisely.

Digital transformation is the solution available to SMEs to help them run smoother operations, improve efficiency and workflow automation while also reducing costs. Additionally, they are inexpensive and easy to implement into your established business model.

1. Mitigating the Need for Increased Document Security

Physical records are fragile, and loss, injury, theft, fraud, and more can compromise them. This weakness requires you to introduce enhanced security measures to protect paper documents, including off-site housing records or the construction and maintenance of safe facilities that can protect documents from damage. The electronic copies of your files are protected from physical harm and destruction with digital record management, and you can otherwise safeguard them with simple and cheap techniques such as digital backups and permission settings. Organizations can also opt for cloud computing to improve availability and redundancy of documents and records. Cloud computing can be automated for organizations’s convenience. 

2. Optimize and Maximize All of Your Business Processes

Across all departments, including sales, human resources, accounting, and even customer service, there are many costs related to the business processes. Some functions can be optimized and made more effective by automation within each of these divisions, including invoice processing, payment collection and remittance, customer management, and employee management. You will reduce the time it takes to complete them, lower purchasing costs, reduce employee onboarding and retention costs, improve employee and customer satisfaction, and so much more by automating document management related to these processes.

Businesses are still looking for new cost-cutting strategies, and one tactic is to reduce the fixed costs associated with their business processes. Digital document management, which can reduce your operating costs by reducing the time it takes to maintain and coordinate records, reducing the cost of facilities, helping you to use your room more effectively, lowering the amount associated with physical document security, and helping you to develop and optimize your business processes, is one of the best solutions offered by modern technology.

3. Opportunity Costs Are Lower

Businesses typically concentrate their efforts on optimizing production during an economic boom. As a consequence, since businesses have to redirect money from product growth, digital adoption has a higher opportunity cost. But when planning for a slowdown, enterprises need to concentrate less on full production.

Effectively, this means that during a crisis, adopting digital adoption costs less. The cost of opportunity is lower because investing in emerging technologies does not take away the requisite funds from manufacturing and sales. In reality, during a recession, the technology itself could also be less costly, since the businesses selling the technology are already planning for economic problems.

Monday, March 1, 2021

Innov8tif Adds a New Management Member to Head Regional Business Expansion Plans

Kuala Lumpur, Malaysia, 1st March 2021 - Innov8tif Solutions Sdn. Bhd. (Innov8tif), an artificial intelligence-based ID assurance technology company headquartered in Malaysia, announced today the appointment of Seah Seow Joe (better known as Joe Seah) as Chief Commercial Officer.

Innov8tif said Joe has more than 20 years of experience in the enterprise software industry and has held numerous senior management and leadership positions in well-established software companies in Malaysia.

It said Joe was Sales Director of TMS Software prior to his venture into Beans Group as the co-founder and Chief Operating Officer from 2009 - for eleven years. During Joe’s tenure in Beans Group, he has contributed to significant accomplishments of impactful enterprise architecture implementations for the banking and financial services industries. Joe witnessed the adoption of key enterprise architecture trends from SOA (service oriented architecture), to API gateway and containerization. 

“Joe will lead and drive Innov8tif’s regional business development expansion. We have witnessed a strong and financially sustainable growth in Innov8tif’s ID assurance business, and we have an ambitious plan moving forward,” said George Lee, CEO of Innov8tif.

“While we have an innovative team to engineer creative AI-powered products for digitalization of customer onboarding, it is also very important for us to have a strong footed senior management team to drive our missions. Joe’s experience will spearhead Innov8tif’s entrance into BFSI (banking, financial services and insurance) and new market expansion.”

Today, in addition to Joe, Innov8tif’s C-suite leadership comprises George Lee as the CEO, Law Tien Soon as the COO, Soh Peng Nam the CFO and Lim Ken Wei the CTO. This year, Innov8tif is also celebrating its 10th year anniversary. In 2020, Innov8tif experienced more than 3X of year-on-year growth in its processing of ID verification requests, and is aiming to support the ID assurance industry at 100% growth this year.