Friday, December 31, 2021

CSR: Spreading Christmas Joy with Sunway Shoebox

In the spirit of Christmas, Innov8tif is giving back to society by donating to Sunway Student Volunteers (SSV) through their annual program, Shoebox Christmas. This program sheds light on social concerns faced by underprivileged communities amidst the pandemic. 

The reusable shoe boxes which are often disposed of, containing gifts amounting to RM20, where the content of each gift may vary based on the children’s ages. The program was initiated with the aim of providing gifts to children from underprivileged communities. This year, there were 3 underprivileged communities, which are orang asli settlements, Persatuan Membantu Orang Kelainan Upaya Malaysia & Persatuan Rumah Kebajikan Hajah Kamariah. 

“Innov8tif has always been a company that does a lot of community services, it is one of our ways to help those in need. We may not know how they are suffering, but we hope that with our small contribution we can bring joy to everyone that receives the shoe box, regardless of their age”, Joe Seah, COO of Innov8tif.

Almost 200 shoe boxes are given to children of different age groups at various locations, with distribution starting from 19th to 21st of December. Locations include “Persatuan Membantu Orang Kelainan Upaya Malaysia”, and Carey Island – settlements that accommodate orang asli families. Shoe boxes were also distributed to Persatuan Rumah Kebajikan Hajah Kamariah, a home for single mothers and orphans. We would like to thank Sunway Student Volunteers for organising this event.  

Friday, December 17, 2021

Looking Back : 3 Trends within eKYC in 2021

 A message from our CEO, George Lee

Although 2020 was the year of coronavirus, this year is when companies are truly tested beyond their limits. Not every industry can withstand the onslaught of the pandemic lockdowns, but we are fortunate to be part of the good tail end of the K-shaped economic recovery.

A 2021 report by Facts and Factors shows that the global eKYC market is growing at a compound annual growth rate (CAGR) of 22%. Innov8tif is experiencing growth several times larger than that — thanks to our solid team of engineers and product makers, with some elements of luck involved.

As the dust settles, investors and clients have become accustomed to the pandemic cycles and are now looking towards the future. Here are three key trends we have observed, which will shape the industry moving forward:

1 — Staying ahead of cybercriminals

The pandemic also saw a boom in cybercriminal activities. Cybersecurity Malaysia reported 31 incidents happening in Malaysia every single day, from fraud, to hacking and data breaches.

Innov8tif's solutions are built to combat some of these issues, but we have also taken steps to protect ourselves from such threats as well. In addition to obtaining our ISO certification in January, our internal tech teams have formulated detailed policies on how sensitive data is being handled and stored.

We will not dive deep into our cybersecurity policies here, but our clients can rest assured that we are paying attention to movements within these criminal groups, and are actively partnering with other cybersecurity firms to ensure the safety of our client's data.

We foresee the race against fraudsters intensifying moving forward. As eKYC product builders, we are constantly ahead in finding loopholes on how fraudsters can bypass our verification checks, whilst also patching up any bugs found within our internal systems.

2 — Thinking and growing regionally

Identity assurance is not just a local need, but an issue that companies all around the world are trying to address. It plays a crucial role in many processes, such as real-time payments, customer onboarding, protecting supply chains, and even enabling digital banks to exist.

The current demand for our product is already overwhelming, but we are primed to capture any future demand that may arise. Thailand, Philippines, Cambodia, Indonesia and Singapore; These are some of the areas that we have penetrated in 2021, and we have no plans on slowing down.

To enable Innov8tif to grow at such a rapid rate, we are also in the midst of reviewing and refining our internal processes.

It is a huge hurdle for us, but it is best to have an early start. This luxury will soon turn into a necessity, because we have almost doubled our employee headcount in just a year. To enable our company to grow regionally, we need to set processes that enable our valuable team members to think and operate on the same scale.

3 — Rising competition within this space

As a B2B growth company, sales cycles are long, and there are plenty of opportunities for competitors to insert themselves into the marketplace. The demand for ID verification has increased, but so does the effort and resources needed to capture it.

Within just a year, we have seen several new faces within the industry — be it freshly founded startups, sudden acquisitions or institutions launching new product lines. We have time-in-the-market and product maturity on our side, but their entrance into the market is being noted.

Like us, even lucky companies within booming industries have their own sets of challenges. Fortunately, we have plans to address these issues as well. We are not just going to put up a fighting chance, but are confident in becoming the world's leader within the identity assurance space! This is due to the core foundation we have tirelessly built across the years:

Wednesday, December 15, 2021

Metaverse and the Future of Computer Vision

Metaverse - a new phase of interconnected virtual experiences using technologies like virtual and augmented reality. At its heart is the idea that by creating a greater sense of “virtual presence”, interacting online can become much closer to the experience of interacting in person. Imagine users having their own virtual avatars in the metaverse which are analogous to their physical self, allowing them to enjoy an alternate life in a virtual world.


Content creators can engage with digital creations that are linked to physical counterparts. A large ecosystem that includes culture, business, social norms, and laws and regulations (such as data ownership), can support these digital creations — which are supplemented by protective and additional measures including biometric security and even business-related tools that enhance digital experiences such as digital customer onboarding.

Artificial Intelligence will be used to enable, populate, and sustain the metaverse (AI). It will power the metaverse's seven technology layers, including spatial computing, scaffolding for creators, and new and sophisticated kinds of narrative. Few people appreciate how swiftly artificial intelligence is developing. Before the formation of these innovative neural networks, AI had already made significant progress: voice recognition in Alexa, machine vision (such as that used in Tesla's autonomous driving systems or Google image recognition), and algorithms that appear to surface things on social media that elicit reactions from us.

Indeed, it is thought that it might be to Virtual Reality  (VR) what the present smartphone is to the 1980s' cumbersome mobile phones.

Friday, November 5, 2021

What are Some Differences between InsurTech and Conventional Insurance?


Although the word "InsurTech" dates back to at least 2010, its use and influence have grown in recent years. InsurTech - a portmanteau of insurance technology – is about how technology is transforming the insurance sector at its most fundamental level. InsurTech in Malaysia and the rest of the world has gained relevance over time as an integral component to the future of insurance. Like Fintech, it is a wide term that encompasses both insurance processes and products. It's also often used in the insurance business to describe disruptive start-ups and products. InsurTech's ascent has coincided with the advancement of Artificial Intelligence (AI) technology and the enhanced data-crunching capability now available to businesses.

The investment share of the InsurTech market fell dramatically in 2020, although analysts believe this is a one-time pandemic-related blip. Investment, as determined by the number of agreements completed, has consistently increased over the last decade, peaking in 2018 with 466 deals completed worldwide. As a result of the epidemic, several insurers have accelerated their digital transformation initiatives and are looking for InsurTech opportunities that can help them speed up virtual interactions in sales and claims while also lowering costs.

Data has traditionally been used by insurance companies to perform the core responsibilities of underwriting risk and assessing claims. According to Abbott, new technologies have boosted the volume and quality of data available, allowing insurers to uncover new efficiencies and develop new solutions. The initial concentration was on web-based and mobile-friendly content. It was always about making the experience more user-friendly. In recent years, we've seen technology like Artificial Intelligence (AI) and data analytics used to develop more efficient and cost-effective alternatives.

With that being said, there are few differences between InsurTech and conventional insurance that may lead to a disruption of the insurance industry, bringing more innovative and customer-friendly services to market.

Monday, October 18, 2021

Innov8tif Received a Top Placer Mention for AI in the 2021 Go Global Awards

On the 14th October 2021 the International Trade Council announced the winners of the 2021 Go Global Awards. Originally launched in 1989, The International Trade Council’s Go Global Awards celebrate organizations that drive the global economy through their innovations, technologies, and strategies.

The 2021 Go Global Awards received a total of 6416 entries, coming from organizations in 178 countries. 

Unlike the past, when we made an announcement for emerging as the winner of awards, the competitive nomination seen at this year’s Go Global Awards is accompanied by winners more qualified than Innov8tif to win the top spot of respective categories. Although not making the final spot, we are pleased to receive an honorable mention from the judging panel - as a Top Placer for Artificial Intelligence in the 2021 Go Global Awards.

We are committed to continuously deliver innovations to tackle real-world business challenges using AI while displaying leadership and resiliency in our go-global mission.

Congratulations to Luminance from UK, Diveplane from USA and AI Superior from Germany for winning the top spots in the Artificial Intelligence category of 2021 Go Global Awards.

Thursday, September 23, 2021

What are Some Benefits of eKYC for Non-Financial Sectors?


eKYC (electronic Know-Your-Customer) is a concept that you've probably heard or read about. With the migration of a wide range of products and services to the internet, the necessity for digital customer onboarding has grown. 

The procedure entails a series of tests carried out in the early stages of the customer connection to ensure that s/he is who s/he claims to be, taking into consideration his/her identity documents and persona. A range of rules, such as anti-money laundering (AML), counter terrorism financing, electronic identification standards, and trust services (eIDAS), have had an impact on this process. eKYC solutions are seen as a response to traditional problems that come with customer onboarding.

All organisations and economic agents are going through a significant digitalisation process. Digital transformation has been one of the most significant shifts in organisations over the last decade, causing those who ignore it to miss out on possibilities or fail in their industries entirely.

Companies and organisations are battling to transform and digitise processes that previously seemed inefficient. However, specialised solutions have emerged to accomplish this work, transforming and optimising processes using cutting-edge technology such as artificial intelligence and machine learning. As the future grows evidently more tech-reliant, eKYC stands as a strong pillar for many security, regulatory and consumer-related aspects for various businesses.

eKYC for financial services is obvious in its benefits, as it is mainly driven by regulatory compliance while keeping up with the customer demand for self service channels. On the other hand, could non financial sectors, especially when not driven by regulatory compliance, reap some benefits from eKYC in favour of businesses and consumers?

Here are a few benefits that eKYC has to offer non-financial sectors:

1. Better Operational Measures for Government Agencies

Apart from financial institutions, government bodies and agencies can greatly benefit from the implementation of highly advanced security innovations, and eKYC matches the capabilities necessary for more effective processes.

In many parts of the world, government agencies rely on systems and digital platforms that are either outdated, inefficient or occasionally unreliable. Fortunately, the tide is turning and the digital era has transitioned to include the improvement of many of these government-related systems. However, security and authentication measures must still be kept as a top priority, since there are a lot of verification phases related to many services that fall under the government.

Whether it’s for documentation renewal and identification confirmation or paying of fines and registering new companies, eKYC can help iron-out authentication processes. In other words, eKYC technology adoption can help to enable uncompromised accuracy when it comes to customer identification and verification. This can be used to ensure safe and secure application processes under government agencies, or the facilitating of supervisory oversight from an internal operations perspective, as well as the improvement of control measures against criminal activities.


2. More Trustworthy Secondary Market Merchants

Secondary market merchants can benefit from the eKYC notion of stronger security measures and better authenticity brought on by advanced tech. Seeing that eKYC can protect the interests of various bodies through the validation of legal, regulatory and policy developments, the secondary market can begin to effectively identify reliable prospects and merchants from unreliable players in any given platform.

Safety is a big concern here as well. In fact, there is a current major focus on the regulation and safety aspects across many verticals, especially since digital inclusivity leads to a higher volume of users on countless platforms. This means that cybercrime, fraudulent activities within financial and non-financial context, as well as digital conflicts are all rapidly on the verge of breaking many areas of any given market. For instance, many media outlets within Malaysia alone had reported a rise in cybercrime activity since the MCO, totaling to a 441.7% increase.

In order to mend trust between businesses and customers, regulators and service providers are working together to implement practices and limitations to prevent crimes. eKYC is a crucial part of that strategy, in order to stop malicious behavior in its tracks through stronger authentication requirements.


3. Restore Visitor's Confidence in the Hospitality Industry

What's interesting about the technological preferences between the hospitality and financial industries is that they share many striking similarities, especially when it comes to the need for seamless verification and security. What's more, a post-COVID future relies heavily on the trust and comfort of customers as well as tighter control under regulatory and policy measures. As the hospitality industry opens up again, a new battle ensues to attract patrons to physical spaces when hesitancy is at an all-time high.

eKYC works to provide features that can help to restore the confidence of visitors, using components like facial recognition technology via face image retrieval or face comparison devices to help identify prospects or optical character recognition based on documentation or passport details.

This security is coupled with the potential for better contactless services through verification features that don’t require customers to touch devices or linger around registration areas too long. eKYC ultimately helps in the fight against COVID-19 by creating better environments with social distancing in mind and safer hospitality spaces in general.


Monday, September 13, 2021

Tech in a Time of Pandemic and Political Turmoil

This article first appeared in Digital Edge, The Edge Malaysia Weekly, authored by Pathma Subramaniam.

Malaysia has undergone more political instability in the last decade than it did in the early days of its formation 58 years ago.

The continuous arbitrary changes in government — following a contentious 2018 general election — has resulted in an increasingly fractious political process that has thrown the country into one upheaval too many, which have been compounded by the unceasing Covid-19 pandemic.

While political pundits see the situation as a sign of a maturing democracy, the political bloodletting has only exacerbated a weakened economy and resulted in a state lacking in direction.

thumbnail of news "Tech in a time of pandemic and political turmoil"

And here is where technology can come in to save the day. Law Tien Soon, Chief Operating Officer at Innov8tif Solutions Sdn Bhd, an artificial intelligence (AI) solutions provider, points out that public services can be effectively carried out during a time of political turmoil — such as this — using the right technology.

“Fortunately for Malaysia, there is a convention of caretaker governments practised in the absence of a Cabinet, unlike the government shutdown in the US where federally run operations were halted [between December 2018 and January 2019],” he says.

“Thus, it is not so much a concern of maintaining functions at status quo by a caretaker government, but the integrity aspect of mandatory spending on essential functions could be improved with the help of technology, especially during times of crisis.”

For years, the adoption of technology in public service has been focused on adding processes to an existing system without looking at streamlining and eliminating redundancy and questioning the relevance of an existing activity, Law points out. “Former prime minister Tun Dr Mahathir Mohamad in 2019 said, ‘If a person wants to run a tourism project in Langkawi, he has to seek permits from close to 20 departments.’”

Meaning to say digital transformation does not necessarily have to involve the latest technology. It merely has to streamline existing processes and make everything more efficient and convenient.

“Many government agencies have embarked on system modernisation programmes for business processes. However, these programmes have often stopped at digitisation — where traditional paper forms are converted into online forms for data processing and storage in a database-driven system,” says Law.

“Larger opportunities remain to be unearthed [such as] the reengineering and optimisation of business processes. When an electronic form can be enforced with mandatory validators to ensure that sufficient information is provided in the expected format before submission, what is the relevance of keeping the ‘checker’ role in a process?

“There must be 20% of mundane and common [regulations], which can be effectively automated to yield 80% of outcomes. So, shouldn’t there be an irrelevance of traditional approval activities by appointed officers for most of the applications received by an agency?”

Click here to continue reading the full article

Monday, August 9, 2021

How can Biometric System Further Optimise the Healthcare Sector?

A new era of individualised technology has arrived. Biometric technology has recently been hailed as the way of the future in healthcare. Improved patient’s privacy, enhanced security for patients and staff, as well as a reduction in the risk of clerical mistakes and system vulnerabilities, are just a few instances of how biometric system can benefit the industry.

We have grown accustomed to unlocking our phones with our fingerprints and faces. We can even use speech recognition to unlock our cars. Biometric technology is a sort of identification and identity authentication technology that has important ramifications in the healthcare industry. 

Photo by Andrea Piacquadio from Pexels

Here are a few aspects of the healthcare sector that biometric technology is currently unearthing opportunities for improvement.

1. Biometric System Helps Negate Healthcare Fraud

Impersonation is when someone pretends to be another person, and it can happen in universal healthcare and social health insurance programmes. According to news report dated Sep 2019, dead patients undergoing kidney dialysis, ghost patients getting cancer treatments and fake members are just some of the fraudulent schemes that led to at least P154 billion (US$2.94 billion) losses in Philippines state-health insurer. 

While no system is perfect, combination of contactless biometrics techniques such as face biometric authentication and voiceprint verification can produce a very stringent patient record verification system that achieves error rate only in the range of less-than-one-in-a-million. 

Face recognition system can be degraded by ageing effect, voiceprint verification can be rendered ineffective for unconscious patients, and fingerprint recognition can be worsened by worn-out or cut fingerprints, but it is unlikely that several unimodal systems will suffer from identical limitations. 

Individuals attempting to impersonate other patients can be declined fraudulent attempt with biometric authentication. This will also ensure that caregivers are working with the correct medical history and demographic data.

2. Biometric System Helps Prevent Unauthorised Access to Restricted Areas

Certain parts of a hospital are frequently restricted, with access provided only to authorised or privileged medical personnel via a key card. Unfortunately, if these key cards are forgotten or stolen, they can lead to serious security breaches with life-threatening repercussions. 

Biometrics are great in these instances as the step-up measures for stringent access control to these restricted places. If there is any instance of malpractice in the building, combination of CCTV and biometric access records can present tremendous help in investigation.

Wednesday, July 21, 2021

Electronic KYC in ESG

Investors are increasingly applying Environmental, Social, and Corporate Governance (ESG) data – the non-financial metrics, as part of their analysis process to identify material risk and growth opportunities. Vincent Triesschijn, Director of Sustainable Investing at ABN AMRO, highlighted the significance and growth potential of ESG driven investing in an interview: “We’re seeing that investing according to ESG criteria is becoming more and more popular. Worldwide, sustainable investments have reached record amounts. ABN AMRO is currently managing 20 billion euros’ worth of client assets in sustainable investments, of which 1 billion euros in impact investments. We’re incredibly proud that the new Impact Equity Fund has already raised 200 million euros.” 

Sustainable investing has grown in popularity thanks to a shift in investing methodology preference driven by the millennial generation. The earliest batch of millennials (born in early 1980s) are already in their late 30s by now – the prime investing years. This investment discipline shift will gradually influence all other generations when the interest is becoming mainstream. Sustainable funds are growing, with the total asset size globally just shy of US$2 trillion. The bulk of these funds are in Europe (US$1.63 trillion).

Even the banks and financial institutions, are increasingly allocating a higher weightage to sustainability metrics as part of financial loan approval.

Image by Gerd Altmann from Pixabay
Image by Gerd Altmann from Pixabay

eKYC for Positive Environmental Impact

Microsoft set a bold goal and detailed plan to be carbon negative by 2030, and even to remove historical carbon emissions by 2050. 

Even in current times when physical movement is facing disruptions, many businesses are still primarily relying on physical customer servicing touchpoints in business and sales operations. This is a significant source of carbon footprints. Based on a survey done by Michael Page, the average commuting time between home and work, in Kuala Lumpur, is 44 minutes. Deriving inspiration from research done by NRDC, 1 minute on the road and assuming at ideal traffic (55mph), average carbon dioxide emissions is 291 grams/minute/car. In Kuala Lumpur alone, even if we are assuming a very low traffic volume of 100,000 cars on the road each day, the carbon dioxide emissions would reach 1,280 tonnes per day! Using the same analogy, you can derive the carbon footprints produced by your business, for all the branches nationwide, contributed by your staff and customers each day.

Outdoor air pollution was estimated to have caused 4.2 million premature deaths worldwide in 2016, and the highest concentrations of air pollution are in Asia.

Wednesday, July 14, 2021

Post Pandemic World: The Utilisation of Facial Biometrics in The Travel Industry

The recent pandemic is already transforming the way we travel and is showing to be an evolutionary catalyst for numerous sectors. Multiple touchpoints that formerly resulted in long queues of passengers are being phased out in favor of touch-less and self-service options. 

Restoring Confidence in Air Travel

Airlines and airports throughout the world are deploying technology that allows passengers to check-in using facial recognition, allowing them to pass through many touchpoints in the airport without having to touch anything. Instead of transferring documents back and forth, passengers can use self-service biometric verification to assist in baggage check-in, security check-point clearance, business lounge access, and boarding.

Photo by Anna Shvets from Pexels
Photo by Anna Shvets from Pexels

Face recognition is natural and crosses language barriers; most people know how to capture a selfie, so looking at a screen for a snapshot is easily accomplished. The pair of selfie photo and ID photo are compared by algorithm, and a match/no-match is concluded, following by the display of a red or green indicator light — a universal indication for a person to stop or go. 

To further promote touch-less consumer experience and safeguard personal data privacy, biometric authentication technology can be embraced at travel retail point-of-sales, and for in-flight purchases. Detection of elevated body temperature (EBT), auto-recognition of passenger’s flight number at duty free retailers without unnecessarily revealing travel document identification details, and not forgetting – the cashless payment. Spearheaded by market demand, face recognition algorithm has also been developed to a maturity that reliably recognises a face even when a mask is worn. Integration of various major technologies into a smooth process is the key to success. A new world means that contactless customer onboarding in every step of travel is now the new norm.

Sunday, July 11, 2021

Being Able to Give is a Blessing

Thanks to Ken Chia the Councillor of Subang Jaya City Council (MBSJ) Zone 1 and his team, for providing assistance to help Innov8tif reach out to needy community affected by pandemic lockdown.

“In times like this, people just need a little help to get through it. Our grocery vouchers are aimed to be distributed to communities who suffer an income loss. We are blessed that Innov8tif team members are all healthy and the company is still able to operate its services. Let's do our part together, and help each other during challenging times,” says George Lee CEO of Innov8tif.

A total of 200 families each received a food and grocery voucher sponsored by Innov8tif, distributed from three different locations in Subang Jaya SS13 and SS19. May these individuals and families be given the strength to ride through challenging time.

Saturday, July 3, 2021

Post-Pandemic Boom: Tapping the “Conserved” Consumer Spending via Digital Services

According to global economists, such as Jan Hatzius, Goldman’s chief economist, the post-pandemic recovery will see a very high growth rate. Subsequently triggers game-changing events with far and long-term change in digital landscape, especially in digital/cyber security. 

During the pandemic lock-down, a huge lifestyle strain falls onto every citizen around the world, forcing a slew of adjustments in how we live and work. However, as the outbreak has progressed, such strain has gradually turned into a new behaviour bias more towards digital lifestyle. The most lasting consequence may be invisible: the marking of individuals coming of age during the pandemic era, similar to how the Great Depression and World War II marked their generations, with wide but difficult-to-predict impacts that may affect society for decades to come.

Over the past year, the one thing we have learned about COVID-19 is that for every two strides forward, there will be one step back, sometimes two, and occasionally three. Here are some developments, challenges and predictions that might be seen on the digital, business and commercial fronts in the coming years.

Seasoned Digital Behaviour + Spending Power Surge = Fast Tracking Recovery

Digital Behaviour: During the lockdown and social distancing period, entire populations relied on online methods to replace offline necessities. Now, digital behaviors have surfaced to the top of everyday life, and as people become more familiar and comfortable with the accessibility and convenience of doing things online - whether it be shopping, paying bills or signing up for new services. The digital behaviors built during the pandemic will hold and sustain as a new way moving forward.

Monday, June 28, 2021

Innov8tif Granted Patent for AI Technology to Verify Authenticity of a Malaysian Identity Document

The patent (patent no. MY-184165-A) is granted to Innov8tif by Intellectual Property Corporation of Malaysia (MyIPO).

Kuala Lumpur, Malaysia, 28 June 2021 — MyIPO has granted Innov8tif Solutions Sdn. Bhd. (Innov8tif) a patent for its method of verifying the authenticity of a Malaysian identity document using computer vision algorithm known as microprint detection technique.

Microprint is a security feature found in Malaysian identity card (IC), various government issued identity documents around the world, and banknotes. Microprint detection technique is a key feature in Innov8tif’s EMAS OkayDoc product – part of the company’s EMAS eKYC suite, to effectively determine if an image of identity document was captured from genuine IC or a colour-printed copy. This is achieved by analysing the quality of microprint extracted from a document image; there are subtle differences between an original pattern versus a copy. 

This patented technology has already been successfully commercialised to support online and automated verification of customer’s identity for account registration and product application use cases ranging from telecommunication industry to FinTech, InsurTech, WealthTech, PropTech and LawTech. Identity proofing is part of customer due diligence requirements in regulations surrounding KYC (know-your-customer) compliance. In 2020, Innov8tif supported 3.5 million online identity verification transactions.

“There isn’t just one algorithm for document authentication. In fact, Innov8tif has more than ten methods to complete the document authentication process of an identity document. Microprint authentication is one of them, and as we have discovered a unique method to accomplish the automation of this work for ‘physical-document-not-present’ scenario, there was a motivation for us to protect our intellectual property rights through filing of such invention for patent grant application,” said Tiensoon Law, Innov8tif’s Chief Operating Officer.

“The patented microprint detection algorithm helps in mitigating non-conformance of document, especially the colour copy. This milestone proofs Innov8tif’s long-term commitment in the development of digital identity verification business, and it is an assurance to our customers that Innov8tif is the rightful intellectual property owner of such technology.”

Accelerated by evolving customer interfacing landscape to digital touch point and low-touch channel, EMAS eKYC innovations have benefited from the timely market demand. Innov8tif continues its regional expansion activities by sharing its domain-specific experience with innovative businesses riding on transformative business models and delivery channels.

Innov8tif EMAS OkayDoc document authentication

About Innov8tif Solutions Sdn. Bhd.

Innov8tif (pronounced "innovative") is an ISO 27001:2013 certified AI company helping businesses to widen sales funnel, speed-up processes without paper and prevent frauds. Innov8tif's EMAS eKYC product enables businesses with digital ID verification capability to support online customer onboarding process and identity fraud management. In 2019, EMAS eKYC was accorded one of the two Merit awards for B2B Fintech category at International APICTA (Asia Pacific ICT Alliance) Awards among 16 participating economies.


Media Relations –

Thursday, June 24, 2021

Tuesday, June 22, 2021

6 Ways AI is Fighting Back against Identity Theft and Fraud

Image source: Adobe Stock

Identity theft is still a serious issue today. Admittedly, the rise of contemporary technology and the myriad advancements it has brought to the table have probably made the situation much worse as thieves no longer require physical access to your data to commit fraud. They can often do a lot of damage by jeopardizing your identity and working from afar, and they can accomplish most of it without even speaking to you.

However, technology has been employed to tackle this problem, and we are witnessing some significant successful improvements in this area, particularly from credit card firms and other market players. Artificial Intelligence has been at the forefront of some of the most significant recent events, and anybody concerned about their security should keep an eye on that field. Those working in the financial sector in any capacity, of course, have an even greater motivation to take note of how things function.

AI has shown to be an excellent tool for assisting human operators in this regard and ensuring that their jobs are completed correctly and according to all requirements. It may even be able to completely replace the task of a human operator in some cases, but this is still a work in progress. 

Here are a few ways AI helps to reinforce measures against identity theft:

1. Decrease False Acceptance 

If your fraud detection tools are not sensitive enough, you risk turning away legitimate clients. This is the basis behind false rejection. Installing a system that provides focused and relevant monitoring is critical. Since criminal tactics are constantly changing, security systems must adapt as well. This allows you to stay one step ahead of the bad guys.

False rejection, which essentially describes results wrongly indicating certain conditions or attributes to be present within a system, have plagued various tech-related industries for some time now. Financial institutions and e-commerce platforms often experience transactions being wrongly flagged as suspicious or legitimate consumers being incorrectly identified as suspicious parties. On the other hand, false acceptance also mean that fraudsters get past security measures and cause damage. The key is in the intelligence of the technology applied to accurately identify and distinguish legitimate users or cyber criminals.

Rule-based fraud detection is not enough, which is why machine learning has pushed the effectiveness of reducing false positives. Machine learning relies on intricate mathematical models from base data and algorithms to make precise predictions, as opposed to being programmed to perform specific tasks. There's flexibility involved, where systems learn from data instead of carrying out mindless commands. This technology can be used to identify fraudulent and legitimate behaviour.  

2. To Stop Account Opening Fraud

Considering account opening fraud is frequently linked to data breaches at other banks or FinTechs, banks that do not quite have the necessary data to distinguish fraudulent consumers can make it difficult to distinguish the situation. As most of the data are recorded in the traditional way (mostly on paper), this is where AI and machine learning can help. Banks may utilize machine learning and Artificial Intelligence to better evaluate and understand client behaviour, giving them a more complete picture of how legitimate consumers behave. This strategy depends on algorithms to identify users based on accessible data, and the amount and type of data that financial institutions may collect for fraud prevention are important to the effectiveness of these systems.

Monday, May 31, 2021

The Authentication Experts

This article first appeared in New Straits Times, authored by Nur Zarina Othman.

Homegrown software company, Innov8tif, is doing its part in the nation's digitalisation agenda with a solution to identity fraud

FOUNDED by a group of Malaysians with backgrounds in business development, software engineering and corporate finance, Innov8tif is a technology company with a goal to realise the nation's digitalisation roadmap.

This Subang Jaya-based tech company is the producer and host of an artificial intelligence (AI)-based identity verification solution, which operates on its own integrated mobile platform known as EMAS that provides eKYC (electronic know-your-customer) solutions.


At the beginning to mid-2010s, the evolution of customer service was driven towards opening mobile branches and bringing relationship managers closer to the customers' location.

Having an enterprise mobility platform to support mobile sales touchpoints, Innov8tif came up with the technology to authenticate MyKad using fingerprint verification, as well as to digitally recognise and extract information on identity documents.

This technology sped up the know-your-customer (KYC) process during face-to-face interactions, but then, customer preference started shifting to digital self-service channels, especially among millennials.

In a "document-not-present" environment, digital images of MyKad submitted by users or customers are becoming common. They are mainly taken using smartphone cameras, home scanners, digital cameras and sometimes, computer webcams.

Tapping into this trend, Innov8tif started to roll out an eKYC solution in 2017, which enables businesses to support real-time and remote customer onboarding from self-service applications.

According to Innov8tif chief operating officer Tiensoon Law, the eKYC solution is made possible by the maturity of deep learning-based facial recognition technology, where from the comfort of one's sofa, a proof-of-consent may be digitally confirmed by comparing a customer's identity photo with a selfie.

"Driven by an uptick in the interest in e-wallet and innovative financial services, we came across the need to support document authentication to offer eKYC solutions for 'document-not-present' scenarios, with the aim of preventing identity fraud.

And this problem statement led to the birth of AI-based identity document authentication algorithms — collectively branded as EMAS OkayDoc," said Law.

Click here to continue reading the full article

Thursday, May 6, 2021

Innov8tif Launched New Applications on Joget Marketplace using EMAS™ eKYC to Offer AI-based Identity Verification

Kuala Lumpur, Malaysia 6 May 2021 - Innov8tif Solutions Sdn. Bhd. (“Innov8tif”) has launched new applications on the Joget Marketplace to offer real-time and automated identity verification capabilities on Joget low-code/no-code ecosystem.

Operated by Joget, Inc., the Joget Marketplace enables customers, partners and third-party innovators to easily leverage new applications, plugins and solutions to address their digital transformation needs. The two new applications published by Innov8tif are EMAS™ eKYC and EMAS™ OkayFace Approval. 

EMAS™ eKYC is an application that demonstrates customer registration use cases using face biometric authentication technology to strengthen the identity assurance aspect of a customer onboarding process. The identity document text recognition and facial biometric verification features are embracing the extensibility aspect of Joget’s plugin architecture, and these tools are designed to work in any process built on Joget platform, to support e-KYC (electronic know-your-customer).

EMAS™ OkayFace Approval enhances approval workflow with facial biometric authentication capability to strengthen data control and achieve the nonrepudiation criteria required in a stringent approval process.

Tuesday, May 4, 2021

The Rise of e-KYC Trends among Non-Financial Digital Companies

Image source: Pexels

According to a study by McKinsey’s recent report, allowing e-KYC could save businesses up to 90% on customer onboarding costs. Based on the same report, digital identity could enable 1.7 billion people who are currently unbanked to access financial services. Government agencies, especially the regulator, are being urged to release e-KYC guidelines for the wider financial services sector as Malaysia's population becomes more digital and e-KYC technology becomes more accessible.

Given these factors, as well as the fact that Malaysia will be issuing digital banking licenses soon, e-KYC regulation for the entire industry is unavoidable and necessary. It is important to remember that Malaysia would not have to look far for resources; many countries have already implemented digital IDs and e-KYC. It will be more cost-effective and time-efficient to learn from them. Meanwhile, a leading Malaysian telecommunications company's Vertical Director for Banking, Financial Services, and Insurance acknowledged that Digital ID has numerous business benefits. For example, by reducing interactions to over-the-counter transactions, increasing efficiency, and allowing smooth and digitally-driven experiences for consumers, the technology can save time and money. Essentially, the digital automation of customer onboarding is a step into the future most, if not all companies have to take.

Experts agree that e-KYC would become a critical process for banks to perform faster customer onboarding than the conventional over-the-counter method.

However, handling digital ID fraud is a major concern. As a result, regulator and authority's guidance on e-KYC implementation guidelines with information security requirements are making it easier for the BFSI industry to execute this initiative successfully. Now that e-KYC has made its way towards the BFSI industry, the trend also rises among non-financial digital companies. 

Property Technology (PropTech)

The rise of Property Technology, often referred to as PropTech across the globe represents the combined result of the real-estate, Internet-of-Things (IoT), finance and technological industries. Innov8tif started serving the PropTech industry for the first time since 2020. Prior to this, Innov8tif’s services and solutions were not needed by the industry as process digitalisation solutions were not mandatory for their continued operation. But now, PropTech players needed a method to sign property contracts virtually. 

PropTech players are attempting to remain sustainable while also preparing for what lies ahead in the post-Covid-19 setting. Some behaviours and programs, such as self-service registration fortunately will continue, as people would choose not to meet in person if anything can be done online.

Friday, April 30, 2021

Innov8tif Collaborates with Monash University Malaysia in R&D of Image Forgery Detection

AI-driven ID assurance company, Innov8tif Solution Sdn. Bhd. (Innov8tif) has commenced a collaborative research and development (R&D) initiative with Monash University Malaysia on AI for forgery detection of identity document image. This industry-university research partnership aligns with Innov8tif’s business activities in identity assurance, and it presents potential anti-fraud solutions to real-world digital business challenges.

From left: Calvin Yap (Innov8tif), George Lee (Innov8tif's CEO), A/Prof. Dr. Wong Kok Sheik (Monash University Malaysia), Dr Ian Tan (Monash University Malaysia)

This R&D partnership is pursued jointly between Innov8tif and Monash University Malaysia with a clear end-goal for research output commercialization. Using AI techniques comprising deep learning and image processing technologies, image forgery detection algorithm is expected to contribute to Innov8tif's ID assurance solution value-chain and create an impact in real-time digital business transactions while reducing frauds.   

This collaborative approach towards R&D with the pairing of an established global university and a local AI company allows for deep-tech research to be carried out with a focus on meeting the increasing market demand for AI-assisted automations. 

Innov8tif’s commitment in this industry-academia partnership is demonstrated with the reinvestment of the company's bottom line into an R&D fund to support a student’s two-year postgraduate degree programme.

“This research collaboration is a result of MDEC MyIndustry AI initiative. The topic of collaboration - forgery detection of identity document image, is particularly timely given the current practice of moving almost everything to the virtual space.”, said A/Prof. Dr. Wong Kok Sheik, lead research supervisor at Monash University Malaysia.

“The most fulfilling moment when running a business is the opportunity to improve our employee’s lives and achieve one’s aspirations. Through this R&D collaboration, we are taking progressive steps towards the vision of creating Innov8tif as a research-driven company, which can translate into scalable and competitive solutions for industry. We wish to form various collaboration models with universities to spur innovations while developing a pool of talents. It’s time to dream big and act now”, said George Lee, CEO of Innov8tif. 

Considering the company’s business nature and the researchers’ expertise in Monash University Malaysia, more projects can be further explored for mutual benefits as well as returning to the community.

About Monash University Malaysia

Established in 1998, Monash University Malaysia is the third-largest campus of Australia's largest university. As a self-accrediting institution of higher learning, it offers a distinctly international and culturally rich environment with approximately 8,900 students from 78 different countries and 900 staff from 34 countries. Monash University Malaysia obtained an Outstanding (6-Star) in the Malaysia Rating for University and University College Excellence (SETARA) 2020.

Friday, April 23, 2021

e-KYC Solutions for Banking may become Crucial Necessities. Here's why

The capability of businesses to onboard their customers through digital methods, easily, efficiently, and safely, is a critical component of fintech. The technology that has evolved to allow this is called e-KYC (electronic know-your-customer).

KYC is an old banking term that refers to knowing a customer's identity, financial activities, and potential risks, especially in areas like money laundering. e-KYC has become the standard in countries like China, thanks to the widespread use of mobile devices with high-quality cameras and scanners, as well as innovations like document authentication, facial recognition, and biometrics. In reality, a few technologically advanced banks in Thailand, the Philippines, and Indonesia have persuaded regulators in those countries to enable them to onboard new customers entirely digitally on a case-by-case basis.

Checkpoints in a bank require the gathering of legal documentation and records to verify a customer's identity. If the customer is deemed a "high risk," the bank will request additional information to establish a risk profiling assessment. Manual processes are time-consuming, prone to mistakes, and present specific challenges.

1. Instantaneous

The e-KYC service is fully automated and available online. This means that KYC data can be transferred in real-time without any manual intervention. The paper-based KYC process can take days or weeks to complete, while the e-KYC process only takes a few minutes to complete. Besides that, e-KYC technology can also provide 24/7 business support. 

2. Reduced failed client acquisition and acquiring new customers

Today's banks are under pressure to raise their acquisition rates, and the digital onboarding process is critical to attracting new customers and maintaining customer engagement. According to The Digital Banking Report (2017), 43% of those who are dissatisfied with the process of opening a new account say they will be able to switch banks because they have to enter information more than once, particularly when moving from one channel to another, it is not near real-time, and the accuracy is poor.

As a result, e-KYC is one of the best solutions for overcoming the limitations mentioned above. It makes a bank's customer onboarding a one-of-a-kind experience, regardless of how many platforms they use or when they use them. Guaranteed information is modified and synchronized through networks to give consumers peace of mind that the data they have access to is still up to date.

3. Digital onboarding reduces fraud 

The truth is that banks have always had to deal with revenue loss as a result of fraudulent activities. They are currently confronted with enormous challenges in effectively combating systemic digital fraud, especially when working with the remnants of old legacy systems. Digital onboarding process has arisen to take advantage of the mechanism as banking transactions have moved to more digital and mobile platforms. As technology progresses, banks will have access to more tools to help them combat fraud, such as e-KYC in the automated onboarding phase for banks.

Rather than just authenticating users when they log into an account, systems now actively track accounts to ensure that they are not behaving abnormally. A scoring system that "checks how certain it is that the account owner is also the one using the computer" is one way to think about how continuous authentication could work. OCR, facial recognition, liveness detection, and fraud detection are examples of these technologies. This method aids banks in increasing device security and reducing fraud during the digital onboarding phase.

Friday, April 9, 2021

Innov8tif's OkayDoc Named as Top Winner for Huawei Spark Malaysia's Tech Competition

This press release was published on 8th Apr 2021 on Huawei.

[Kuala Lumpur, Malaysia, 8 APRIL 2021] Innov8tif emerged the winner for its OkayDoc platform today in Huawei Technologies (Malaysia) Sdn Bhd’s Huawei Spark competition, with DoctorOnCall placing second and MHub coming in third.

OkayDoc is a set of computer vision algorithm that automates ID authentication and prevents fraud in e-KYC (electronic know your customer) through visual zone inspections, security feature detection and content tampering checks.

DoctorOnCall delivers healthcare services like online doctors, specialists, pharmacists, screenings and vaccines directly to users. They have Artificial Intelligence (AI) doctors and 5G Internet of Things (IoT) Pods that aim to improve healthcare for at least 700 million people in Southeast Asia.

MHUB is the leading end-to-end property sales transaction platform that speeds up and simplifies the property sales cycle by connecting developers, agents, banks, lawyers and buyers.


The companies were among the 10 finalists shortlisted from more than 140 entries in the Huawei Spark competition.

The competition is part of the Huawei Spark programme, which aims to incubate and accelerate company growth and build an ecosystem for businesses in the Asia Pacific (APAC) region.

Huawei Spark is held in collaboration with the Malaysia Digital Economy Corporation (MDEC), TusStar (Malaysia) as incubator partner, and powered by TM ONE – the enterprise and public sector business solutions arm of Telekom Malaysia Berhad (TM) – through its α Edge (pronounced as Alpha Edge) Cloud platform.

The 10 companies that made it to the top were:

  1. BookDoc
  2. Boss Boleh
  3. DoctorOnCall
  4. Fuhla
  5. Innov8tif
  6. Mhub
  7. MSA - Mobile Sharing Assistant
  8. OrangeFIN Asia
  9. Orpheus Capital
  10. SmartPeep

A five member panel of judges comprising representatives from MDEC, TM ONE, TusStar and Huawei decided on the winners after a pitching session by the finalists.

Launched virtually in Malaysia in November last year, the Huawei Spark programme is a hybrid accelerator programme to support deep tech companies in Asia Pacific , with a focus on firms that use 5G, Artificial Intelligence (AI) / Machine Learning & Analytics, Internet of Things (IoT), Edge Computing and Software as a Service (SaaS) applications, leveraging Huawei’s technological and innovation leadership.

Click here to continue reading the full press release.

Friday, April 2, 2021

Digital Fraud Tactics that may be on the Rise in 2021

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Because of the rapid rise in digital use, fraudsters can rapidly find new ways to steal money, taking advantage of customers' lack of experience with digital platforms and many businesses' resource constraints. The Federal Trade Commission estimated that between January 2020 and early January 2021, consumers filed over 275,000 complaints, leading to more than $210 million in losses related to COVID-19. As a result, companies must predict new fraud strategies to avoid damages and protect consumers from issues such as identity theft through new technologies such as biometric security.

Few could have expected the issues of 2020. As lockdown measures restricted conventional modes of business, the COVID-19 pandemic ushered in a time of rampant digitization to allow remote processes and ensure business continuity. This change exacerbated trends that were already in motion to a large extent. Much remains elusive when we look forward to 2021 and the post-COVID market world. Here are some prominent security, technology, and industry-related issues that are expected for the coming year. Understanding these could help people who work in financial institutions and banks better prepare for cybersecurity threats and concerns in 2021.

There are five fraud risks that companies should be aware of this year to help them prepare for fraudulent activity in 2021.

1. Biometric identity fraud

With biometric technology, many effective software and mobile applications across a variety of industries can be found. Unfortunately, such budding technological advancements are not excluded when it comes to threats from cybercrime. Fraudsters are now likely to utilize AI to break through traditional security solutions such as passwords, captcha features and even biometric authentication measures. There's even the possibility of the use of deepfake technology to bypass authentication to gain access to systems and personal information. Another example of rising fraud trends is the use of social media filters - those which can imitate or swap facial features to another person's likeness. These facial expression recreation algorithms are based on AI components, which is what makes the creation of real-time photorealistic avatars possible. Sometimes, voice capabilities are even present. The bad news is that hackers can use all of these great features to bypass most non-presential biometric authentication solutions.

2. Chaos caused by the global COVID-19 crisis 

Taking advantage of the volatile economic crisis, opportunistic hackers have engaged in even more fraudulent behaviour. Stealing stimulus checks and unemployment insurance, collecting compensation for dubious COVID-19 treatments, duping victims into contributing to fictitious charities, and other schemes are among the strategies used. In the first half of 2020, there were 1.1 billion fraud attacks, which is more than double the number of attacks in the second half of 2019. According to the Federal Trade Commission, COVID-19-related fraud has cost Americans $145 million. 

3. Expect frequent hacks of voice-capturing devices

In 2021, as more businesses and financial institutions use voice authentication, expect an increase in hacks of voice-capturing devices with microphones that record users' authentication information. If used by financial institutions, this information may be especially vulnerable to attacks because it could contain confidential information such as account numbers, social security numbers, or other personally identifiable information.

4.“Too Good to Be True” COVID solutions

Experian anticipates that fraudsters will continue to exploit nervous and vulnerable customers and businesses as vaccines are distributed and quick COVID-19 testing becomes more widely available. Everyone should be on the lookout for scammers who use the promise of at-home test kits, vaccinations, and treatments as a cover for sophisticated phishing, telemarketing fraud, and social engineering schemes.

Monday, March 22, 2021

Customer Case Study: redONE re-imagining mobile plan subscription experience with e-KYC powered customer self-service registration

Client: redONE Network Sdn Bhd
Project: redONE Online

Multi-channel e-KYC
3 months from canvas to deployment

redONE is the first postpaid Mobile Virtual Network Operator (MVNO) in Malaysia. redONE was established in 2012, and it achieved the milestone of 1 million postpaid subscribers in 2018. A large part of its success is attributed to the unique and hyper-local sales agent and advisor network. Innov8tif has been serving redONE as a technology partner since 2014, by enabling redONE’s sales agents with a paperless mobile sales platform. The entire process from customer identity verification to confirmation and activation of mobile plan subscription, is done over-the-air in real-time from the agent's mobile tablet.

When the COVID-19 pandemic outbreak hit Malaysia with a nationwide lockdown, many businesses were experiencing a big impact on business model continuity. redONE was not an exception as the value proposition of face-to-face agent-customer relationship was going through testing moments. Great products to offer, strong network of sales representatives, but the non-face-to-face customer ID verification was a missing puzzle. 

By implementing Innov8tif’s AI-based e-KYC (electronic know-your-customer) technology, it complements the offline-to-online strategy, offering a multi-channel and self-service customer registration experience. A simple gesture of QR code scanning is all it takes for a customer to be led to some guided steps, from capturing identity document image to verifying selfie photo. The entire subscription registration and activation process remains as paperless as it could be. 

“We have established a trusted relationship with Innov8tif over the years, starting from the days when Innov8tif helped us to digitise our sales channel. And now moving forward to new customer-facing channels when our business continues to grow and adapt to the evolving landscape, we know that Innov8tif always has our back,” Farid Yunus, Group CEO of redONE Network Sdn Bhd.

Why redONE chose Innov8tif:

Capability to support self-service e-KYC without mandatory mobile app installation
Compliance with regulator’s ID verification requirements
Win-win commercial model

Link to redONE Online registration demo video
Click on the thumbnail to access demo video

Thursday, March 18, 2021

Innov8tif wins Best Innovation Award at Star Outstanding Business Awards (SOBA) 2020

 Innov8tif celebrates the 10th anniversary with a recognition for its AI innovation.

Kuala Lumpur, Malaysia, 18 March 2021 — Innov8tif Solutions Sdn. Bhd. (Innov8tif), the AI company offering identity assurance technologies founded in 2011, has won Platinum Award for Best Innovation at Star Outstanding Business Awards (SOBA) 2020 under the category for companies with sales turnover up to RM25 million. The awards ceremony was held at One World Hotel Malaysia on 17th March 2021.

SOBA 2020 is organised by Star Media Group Berhad, endorsed by the Ministry of International Trade and Industry, supported by Bursa Malaysia and audited by BDO Malaysia. SOBA seeks to inspire and encourage local businesses to promote Malaysia and showcase its products and services to the world.

Innov8tif’s core product – EMAS™ eKYC, is a digital ID verification technology to support e-KYC (electronic know-your-customer) process and identity fraud management for 24/7 businesses. Its sole objective is to ensure the applicant is who they claim to be to a stated level of confidence prior to transaction dealing with businesses, as well as to improve quality of customer identity-proofing data. EMAS™ eKYC is backed by several patent-pending document authentication algorithms. 

“We are grateful for great support from all our customers, employees and business partners, over a decade of our journey. Without your support, we will not be able to win this award,” said George Lee, Innov8tif’s CEO. “SOBA has always been recognised as an avenue to help SMEs measure its competitiveness against the best in Malaysia. We thank SOBA for the gracious recognition of our team’s innovation. Being a recipient of this award motivates Innov8tif even further to pursue greater accomplishments in its regional business expansion plans.”

Today, Innov8tif has acquired a proven track record with clientele from all the ten Southeast Asian countries. EMAS™ eKYC is already serving digital identity verification needs of ten telecommunication service providers, and more than twenty other customers from the banking, financial services, insurance, and digital signing industries. Accelerated by evolving customer interfacing landscape to digital touch point and low-touch channel, EMAS™ eKYC innovations have benefited from the timely market demand.

From left: Law Tien Soon the COO, Soh Peng Nam the CFO, George Lee the CEO, and Joe Seah the Chief Commercial Officer

Wednesday, March 10, 2021

Agmo Studio Selects Innov8tif’s EMAS™ eKYC for Remote Customer Onboarding

Malaysia’s top software development firm to incorporate AI-based digital identity verification solutions to improve user experience.

Kuala Lumpur, Malaysia, 10 March 2021 — Innov8tif Solutions Sdn. Bhd. (Innov8tif), the AI company offering digital identity verification technologies, announces a new partnership with Agmo Studio Sdn. Bhd., a multi-award winning software solution provider that offers Mobile + Blockchain + Web solutions to corporate and government agencies. Agmo Studio will promote implementation of EMAS™ eKYC into its mobile app solutions to create a seamless and secure digital onboarding experience. 

EMAS™ eKYC is a digital ID verification technology to support e-KYC (electronic know-your-customer) process and identity fraud management for 24/7 businesses. Its sole objective is to ensure the applicant is who they claim to be to a stated level of confidence prior to transaction dealing with businesses, as well as to improve quality of customer identity-proofing data. According to a study, 74% of the customers switch brands if they find the customer onboarding process complex.

“We are excited to partner with Innov8tif,” said Tan Aik Keong (AK), Agmo Studio CEO. “As it’s clear that many of our customers are looking for an e-KYC integration that offers a smooth and simple onboarding journey to their products, we believe our partnership with Innov8tif will be able to fulfil customers' needs.”

Tuesday, March 9, 2021

Innov8tif Solutions Receives Quality in Business Certification

Innov8tif, the AI company offering digital identity verification technologies, has obtained the second quality systems certification in 2021. 

Kuala Lumpur, Malaysia, 9 March 2021 — Innov8tif Solutions Sdn. Bhd. (‘Innov8tif’) is proud to announce that it has been awarded the Quality in Business Certification from the International Trade Council (‘ITC’). As a global peak-body Chamber of Commerce, the ITC offers independent certifications that show an organization’s adherence to global best business practices as benchmarked against the ITC’s Quality in Business Standard. 

To receive certification, Innov8tif passed a stringent and comprehensive audit covering 16 key sectors, 96 core criteria and 249 compliance indicators.

To maintain the Quality in Business Certification and to ensure the public of the continued quality of our brand, Innov8tif has agreed to the ITC certification requirements, which include audits of our facilities and products at any stage. This certification is not mandated by any regulatory agency, but was sought out voluntarily because of Innov8tif’s commitment to continued quality and the satisfaction of our customers.

“We are committed to continuous improvements and prioritisation in quality of service,” said Tiensoon Law, Innov8tif’s COO. 

“Earlier this year, our ISMS (information security management system) framework has been certified for conformance to ISO/IEC 27001:2013 standards. It was a great start, but it is only the beginning to an ongoing journey in the adoption of global best practices. Through the ITC’s assessment process, we took the opportunity to also reflect on some self-realisation of areas where we can do better in the future, such as ESG-related aspects.”

Quality in Business Certification by International Trade Council

About the International Trade Council

The International Trade Council is a 64-year-old peak body Chamber of Commerce representing government export agencies, chambers of commerce, industry associations and businesses from 176 countries. To learn more about the International Trade Council please visit To learn more about the Quality in Business Certification please visit